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Online Media Mash-Up Creator

Published 12/15/2009 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for? is a suite of online tools which allows users to create videos by combining video clips, photos and music. The site features an easy to use Studio for combining video, photos, and music and for editing in effects and adding text. The Studio uses a drag and drop editor for adding elements to the video. The user can use videos, photos and music that they have uploaded, or use the built-in library of video clips and music. The built-in library contains videos from BBC Motion Gallery, CBS News, Rip Curl and others. The library also contains music clips from a variety of sources in a number of different genres. The editor uses a convenient timeline interface, whereby the user adds components to the timeline. Pressing the play button in the editor causes the different elements to be “mashed” into one continuous video. The editor works very well in practice, and professional-looking results can be achieved with it. The user can easily share their created videos on MySpace, Facebook or via email. The user has a convenient My Stuff page for navigating the site. Tabs on the menu bar include include My Videos, My Photos and My Music. Another menu bar, which is shown on all pages of the site, takes the user to Home, My Stuff, the Studio and the Gallery (where users can view videos created by other users). Videos on the site can also be searched by keyword.

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What is the history and popularity of the app?

The London-based site was launched in 2008, and has undergone continuous growth since launch. Neil Fenton is currently Chairman and James Clifton is COO.

What are the differences to other apps?

Competition to comes from sites such as Animoto and Omnisio. Both sites offer a similar service to Animoto's free account is limited to a video length of 30 seconds. The Omnisio site is free but only videos from YouTube can be used to create mashups. Omnisio has been acquired by Google and will be integrated into the YouTube platform.

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How does the web app look and feel to use?

The site has a very Web 2.0 look and feel. Pages are clean and uncluttered, and navigation is intuitive. Page loads and file transfers are very responsive, as are the online tools provided by the site. The editing tools are very easy to use and operate very similar to a dedicated desktop application. Advertising is displayed on the site, but it is relatively unobtrusive.

How does the registration process work?

Registration to the site is free and is required to use the site. The registration process asks for username, password, first and last name, email address and gender. Validation of the email address is required.

What does it cost to use the application?

The site is free and there is no premium membership offered to the site.

Who would you recommend the application to? is recommended to anyone who needs an easy-to-use suite of tools for creating video “mashups”. The editor provided by the site is very intuitive and easy to use, and does a good job of integrating all of the added elements into a cohesive video clip. Near-professional results can be achieved using the tools provided by the site. The built-in library of videos and music is a big plus.

  • Users can use the tools provided by the site to create “mashups” from videos, photos and music
  • Text and visual effects can be added to the videos
  • Editor uses a convenient timeline format for editing videos
  • Built-in library of videos and music
  • Users can easily share videos on YouTube, Facebook or via email

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Masher pricing

FREE - Permanently free version