Masher.com is a suite of online tools which allows users to create videos by combining video clips, photos and music. The site features an easy to use Studio for combining video, photos, and music and for editing in effects and adding text. The Studio uses a drag and drop editor for adding elements to the video. The user can use videos, photos and music that they have uploaded, or use the built-in library of video clips and music. The built-in library contains videos from BBC Motion Gallery, CBS News, Rip Curl and others. The library also contains music clips from a variety of sources in a number of different genres. The editor uses a convenient timeline interface, whereby the user adds components to the timeline. Pressing the play button in the editor causes the different elements to be “mashed” into one continuous video. The editor works very well in practice, and professional-looking results can be achieved with it. The user can easily share their created videos on MySpace, Facebook or via email. The user has a convenient My Stuff page for navigating the site. Tabs on the menu bar include include My Videos, My Photos and My Music. Another menu bar, which is shown on all pages of the site, takes the user to Home, My Stuff, the Studio and the Gallery (where users can view videos created by other users). Videos on the site can also be searched by keyword.
The London-based Masher.com site was launched in 2008, and has undergone continuous growth since launch. Neil Fenton is currently Chairman and James Clifton is COO.
Competition to Masher.com comes from sites such as Animoto and Omnisio. Both sites offer a similar service to Masher.com. Animoto's free account is limited to a video length of 30 seconds. The Omnisio site is free but only videos from YouTube can be used to create mashups. Omnisio has been acquired by Google and will be integrated into the YouTube platform.
The Masher.com site has a very Web 2.0 look and feel. Pages are clean and uncluttered, and navigation is intuitive. Page loads and file transfers are very responsive, as are the online tools provided by the site. The editing tools are very easy to use and operate very similar to a dedicated desktop application. Advertising is displayed on the site, but it is relatively unobtrusive.
Registration to the Masher.com site is free and is required to use the site. The registration process asks for username, password, first and last name, email address and gender. Validation of the email address is required.
The Masher.com site is free and there is no premium membership offered to the site.
Masher.com is recommended to anyone who needs an easy-to-use suite of tools for creating video “mashups”. The editor provided by the site is very intuitive and easy to use, and does a good job of integrating all of the added elements into a cohesive video clip. Near-professional results can be achieved using the tools provided by the site. The built-in library of videos and music is a big plus.